As a leader in the private domain of mothers and executive list babies, Kidswant has formed a unique private domain business model. This article takes Kidswant as a research case, and analyzes Kidswant's gameplay and strategies in terms of private domain executive list traffic from six aspects. It is recommended for children's shoes who are interested in the maternal and child industry and private domain traffic to read. On May 31, 2021, the three-child birth policy was officially implemented, and the maternal and child industry is expected to usher in explosive growth.
With frequent repurchase and high customer executive list unit price, the maternal and infant industry has a natural private domain advantage. As a leader in the maternal and infant private domain, Kidswant has accumulated traffic from APP, stores, e-commerce and other channels in just 6 years. Formed a unique business model. Today, Xiaoka will take you to executive list reveal the secrets of Kidswant's private domain growth and see what marketing skills can be reused. 1. Case Background Case name: King of Children Case Industry:
Maternal and Infant Industry Brand executive list Overview: Kidswant was founded in 2009, a well-known maternal and infant chain store in China, providing one-stop product executive list solutions, parenting and growth services and social interaction for expectant mothers and children aged 0-14. A total of nearly 400 large-scale digital stores have been opened (data as of the end of 2020) Case label: Shopping guide IP + omni-channel private domain operation + member operation Reusable industry: